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Hansol CI

Here is an introduction about Hansol Group's CI and its regulations.

HANSOL Cl image

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01 Word Mark

01 Word Mark
Word mark is a visualization of the corporate image that is an important factor in establishing the identity of the system. The new word mark consists of two rectangular shapes and the English letters 'Hansol' which collectively indicate the company's goal of becoming a pioneering company through diversification and globalization. The rectangle represents the basic attitude of Hansol that connects humans and nature - blue represents the sky and the future while green represents the earth, nature and the present. This signifies Hansol;s commitment to serve as a bridge between the imperfect earth, nature and the present to the ideal sky, mankind and the future.
02 Logo Type
02 Logo Type
Along with the word mark, the logo type is also a visualized symbol of the corporate image and a core element of the CI. As with a personal seal, it is used with the corporate word mark as a representation of a company's reliability, trust and responsibility. The logo is designed to highlight the friendly image of Hansol in harmony with the word mark and has both English and Korean versions.
한솔그룹 LOGOTYPE Hansol Group
In order to differentiate the logo from the word mark, a light type of mid-gothic font Korean was used rather than the heavy type As the logo is the symbol of reliability and the CI, and accurate representation is of the utmost importance and care should be taken when recreating the logo in order to prevent visual altera-tions. For the English logo, the Helvetica neue light font was used in contrast to the heavy type font used for the word mark in order to make it stand out.
03 Ever-green Hansol

Ever-green Hansol Image

03 Ever-green Hansol
In December 1999, Hansol group came up with a new slogan: 'Ever-green thinking, ever-green Hansol.' The new slogan of Hansol denotes a determination and confidence for the new millennium in which creativity and a spirit of challenge will give enterprises and individuals a competitive advantage. By adding the notions of challenge, creation, life and hope to the existing green image associated with the name Hansol, the slogan is an implicit representation of the active and progressive pioneering spirit of the people of Hansol who are creating a better future with a new vision and thinking.
Basic type
Copyright(c)2003 HANSOL. All rights reserved.
Applied type A
Copyright(c)2003 HANSOL. All rights reserved.
Applied type B
Copyright(c)2003 HANSOL. All rights reserved.

Specifications for the color used (basic type BC100+M60)